Book · recommended on 5 episodes
The 22 Immutable Laws of Marketing
Al Ries and Jack Trout (inferred) ISBN 9780887306662
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Al Ries and Jack Trout (inferred) ISBN 9780887306662
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
“within The 22 Immutable Laws of Marketing, there's one chapter called "The Law of Category," and it gives old examples.”— Tim Ferriss
“there's a chapter called The Law of category in the 22 immutable laws of marketing a lot of the other chapters are outdated this one everyone should read”— Tim Ferriss
“The 22 Immutable Laws of Marketing. Get the older one, not the for the internet, which is horribly out of date. Get the older one that has the beer examples”— Tim Ferriss
“the law of category it's a chapter in a book called the 22 immutable laws of marketing but it talks about exactly what you just mentioned”— Tim Ferriss
“i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category”— Tim Ferriss
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