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Tim Ferriss · 2025-08-06

The Strategies and Tactics for Building a Bestseller from Nothing — Elan Lee of Exploding Kittens

The Strategies and Tactics for Building a Bestseller from Nothing — Elan Lee of Exploding Kittens

Recommended on this episode

ProductRecommended

Poetry for Neanderthals

Exploding Kittens (inferred)

“holy [ __ ] had so much fun with that with my friends”
“I found this game, Poetry for Neanderthals, and holy [ __ ] had so much fun with that with my friends.”— Tim Ferriss
MediaRecommended

Think Like a Game Designer

Justin Gary

“which is outstanding. Recommend people check it out”
“that led me to start listening to a podcast called Think Like a Game Designer with Justin Gary, which is outstanding. Recommend people check it out.”— Tim Ferriss
ProductRecommended

Hanabi

“if you haven't played Hanabi, go try this game. It is very special”
“If you haven't played, for everybody out there, if you haven't played Hanabi, go try this game. It is very special.”— Tim Ferriss
BookRecommended

A Theory of Fun for Game Design

Raph Koster

“It is the one I go back to and refer to the most often. It's just got everything and the author is brilliant. And go read that book”
“One is a Theory of Fun by Raph Koster. It'll outline all these fundamentals. It is the first game design book I ever read. And go read that book.”— Elan Lee
BookRecommendedISBN verified

Don't Shoot the Dog

Karen Pryor

“Oh, this is an exceptional book. Exceptional book. It is the best game design principle I have ever encountered in my life”
“It's called Don't Shoot the Dog. It is the best game design principle I have ever encountered in my life.”— Elan Lee
MediaRecommended

Fun Problems

Peter and AJ

“there is a podcast I quite like for game design. It's called Fun Problems. it's fun stuff and it's worth listening to”
“there is a podcast I quite like for game design. It's called Fun Problems. It's with Peter and AJ.”— Elan Lee

The guest's own work

ProductBy the guest

Coyote

Exploding Kittens

“This is the game. It is a card game. It's called Coyote. That name did not come easily.”— Tim Ferriss
ProductBy the guest

Exploding Kittens

Exploding Kittens

“My name is Alain Lee. I am the co-creator and CEO of Exploding Kittens. I believe we're the number one independent game studio in the world.”— Elan Lee
BookBy the guestISBN verified

The 4-Hour Chef

Tim Ferriss (inferred)

“in the 4-hour chef a million years ago, came out in 2012, which was actually a book about accelerated learning confusingly.”— Tim Ferriss
ProductBy the guest

Hurry Up Chicken Butt

Exploding Kittens

“Number one is a game called Hurry Up Chicken Butt. Hurry Up Chicken Butt is a game I designed with my four-year-old daughter.”— Elan Lee
ProductBy the guest

Throw Throw Burrito

Exploding Kittens (inferred)

“Throw throw burrito is usually either number five or six and the rest are just totally random.”— Elan Lee
BookBy the guestISBN verified

The 4-Hour Workweek

Tim Ferriss (inferred)

“For my very first book, 4-hour work week, I used Google Adwords to test the top, let's just call it 10 title and subtitle contenders.”— Tim Ferriss

Also referenced (named, not recommended)

ProductReferenced

Dungeons and Dragons

TSR (inferred)

“I was raised protected in some ways by Dungeons and Dragons as a kid. It was my refuge from bullying.”— Elan Lee
ProductReferenced

Magic: The Gathering

Wizards of the Coast

“Wizards of the Coast, who created Magic the Gathering, patented and trademarked one of them.”— Tim Ferriss
ProductReferenced

Sorry

Hasbro (inferred)

“I used to play sorry and Monopoly. And as a young kid, I just thought sorry was the most hilarious thing.”— Elan Lee
ProductReferenced

Monopoly

Hasbro (inferred)

“I used to play sorry and Monopoly. And as a young kid, I just thought sorry was the most hilarious thing.”— Elan Lee
BookReferenced

The One Simple Idea

Stephen Key

“Steven Key has a book called The One Simple Idea, which is about licensing and creating inventions. He's got a number of books now.”— Tim Ferriss
ProductReferenced

Uno

Mattel (inferred)

“Every game you've ever played when you play Uno, you got a hand of cards, you're making a decision, you play a card.”— Elan Lee
ProductReferenced

Mario Kart

Nintendo (inferred)

“If you're in last place, you need a way to sabotage the first place player. If you've ever played Mario Kart, you know this feeling very well.”— Elan Lee
ProductReferenced

PickFu

PickFu (inferred)

“So we used Pikfu. P I cfu.com. There's also Intelivy. And then there's another one called sticky beak also.”— Tim Ferriss
ProductReferenced

Intellivy

Intellivy (inferred)

“There's also Intelivy I N T L I V Y. And then there's another one called sticky beak also.”— Tim Ferriss
ProductReferenced

Sticky Beak

“And then there's another one called sticky beak also. But these allow you to do roughly the same thing.”— Tim Ferriss
ProductReferenced

Vimeo

Vimeo (inferred)

“Nerd question. And what do you use software-wise for flagging stuff? Vimeo. Vimeo. Okay.”— Elan Lee
ProductReferenced

Craigstarter

Craig Mod

“I think it's called Craig starter which is effectively if you want to host your own crowdfunding campaign.”— Tim Ferriss
ProductReferenced

Settlers of Catan

Klaus Teuber (inferred)

“Like Settlers of Katan, I think Klaus Teuber had like 150 versions before like that's a complex game.”— Tim Ferriss